Customer-Focused Sales Training
Customer-Focused Selling
The Customer Focused Sales Program familiarizes participants with the seven phases of the Customer-Focused Selling Process and provides the necessary skills and processes to effectively create the need for your products and services. The Customer-Focused Sales Process is a consistent repeatable buying/selling cycle that applies a customer-focused approach designed to help generate new business, expand solutions in existing accounts and provide companies with a common language, a consistent approach, and a “roadmap” for interacting with internal and external customers. The approach is consultative, customer-focused, fosters trust and gets results. Objection handling skills are also part of the program.
What's in it for you?
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Create the need for your products and services
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Sell to product and service differentiators
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Develop effective “tailored” opening statements to spark interest
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Learn to ask targeted questions which elicit thoughtful responses
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Learn how to uncover customer issues and concerns
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Learn and apply skills to handle customer concerns and objections
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Apply the Customer-Focused Sales Process during simulated sales calls and relate the process to all customer interactions
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Learn to assess decision-making process and tips on how to navigate the political landscape of an organization
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Help customers develop decision criteria that are geared to your company’s strengths
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Learn how to sell against the competition
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Learn best practices for maintaining and growing existing customer base